Launches and lead-gen for the trade.
Dealers, OEMs, and the trade buy on proof and a clear story. We build the launch narrative, the site, and the lead-gen that feeds your sales team.
Marketing regenerative ag equipment and B2B means building a clear product narrative, a site that converts a considered buyer, and a lead-gen engine that feeds the sales team — dealer, OEM, and direct-to-grower. The cycle is longer than consumer and the proof matters more, so the work is story, demonstration, and disciplined follow-up. Direct Farm builds the launch, the site, and the pipeline behind it.
The plays that work for Ag equipment & B2B.
Product-launch narrative
The positioning and story that make a new product make sense fast — to growers and to the trade.
A B2B site that converts
Built for a considered buyer: specs, proof, and a clear path to a demo or a quote.
Lead-gen for the sales team
A steady, qualified pipeline handed to sales — not a pile of cold names.
Demos & proof content
The field results, comparisons, and demonstrations that de-risk a big B2B purchase.
Nurture for long cycles
Email that keeps you top-of-mind through a buying process measured in months, not days.
We run paid acquisition on ourselves.
The same disciplined acquisition playbook pre-sold $36,000 of a launch in 40 days at 4:1 on ad spend on our own farm. For equipment and B2B, we apply it to a longer cycle: prove it, target intent, and nurture to the sale.
Ag equipment & B2B — your questions.
Yes. We build demand and leads that support your dealer network — and, where it fits, a direct-to-grower channel alongside it.
That's exactly where it helps most. Long cycles reward the brand that stays visible and useful the whole way through, with proof and nurture instead of a single pitch.
Yes — landing pages, follow-up sequences, and the content that turns a booth conversation into a tracked lead.
It's the best time. The launch narrative and the audience are far cheaper to build before you ship than to retrofit after.
Either. Some clients want just the pipeline; others want the site, story, and nurture run as one system.
Let's build your pipeline.
Tell us what you make and who buys it. We'll show you the launch-and-lead-gen system that feeds your sales team.